Skip to Content

Rental Market Analysis 101: A Quick and Accurate Guide

Close up of investor holding a magnifying glass over a small, wooden model home, market analysis concept.Getting ahead of the curve is critical in today’s market, as any owner of a single-family rental property is well aware. One of the most effective methods is to conduct a rental market analysis on a regular basis. A rental market analysis is necessary whether you are planning to purchase a property or manage one that you already own.

A skilled market analysis will provide you with insight into what your competitors are doing in addition to assisting you in determining an accurate rental rate for each property. This article will walk you through the steps of conducting a thorough rental market analysis.

Research the Neighborhood

The first step is to gather data. Keep in mind factors such as the area’s average rental prices and vacancy rates. This information can be obtained through an online search or by contacting a local real estate agent. Once you have this knowledge, you can understand what your competitors are doing.

It is also critical to thoroughly evaluate the neighborhood in which your property is located, taking into account store accessibility, closeness to nearby attractions, and overall walkability of the area. Examine the cleanliness of the streets and how many homes appear run down or vacant. All of this information, as well as how desirable an area is, will influence your rental rate.

Identify Comparable Properties

Next, you will want to find several comparable properties close to your own. Consider the square footage, number of bedrooms, and any distinctive features or services that each property has to offer. Furthermore, pay close attention to the property’s condition because well-maintained properties tend to rent for more than run-down ones. You can look at photographs or undertake a walk-through of each property to find out this information if it is accessible.

Age, wear and tear, and general condition are all rental rate variables. To get the most accurate picture of the local rental market, consider houses that are as close to your home as possible. Conduct research to determine the current rental rate for each property. This information can be obtained by conducting an online search, interacting with the tenant, or contacting the current property manager or owner.

Calculate the Average Rent per Square Foot

To determine the value of your property in the current market, obtaining the necessary information is critical. Finding the average rent per square foot is a critical stage in this process that necessitates further in-depth study.

To achieve the most accurate results, multiply the total square footage of all comparable properties by the total number of units. Using this method, you may determine the average price per square foot in the area. It is critical to establish that comparable properties have the same age, location, size, and amenities as your property.

Once you have the average rent per square foot, multiply it by the total square footage of your property to establish the appropriate rent you can charge. Remember that the final fee may vary depending on the specific characteristics and location of your property.

Adjust Your Rate as Needed

However, a variety of additional factors may necessitate a change in your rental rate. If your property is in better condition than others, you may be able to charge more. If it’s in a more desirable location or has distinctive features or facilities, you might be able to negotiate a higher rent.

The current state of the economy should also be considered. Will your current rental rate be competitive in the market soon? Set your rental rate based on the information you’ve gathered and your best judgment.

Because the rental market is ever-changing, you should conduct a market analysis on a regular basis, ideally once a year. By doing so, you can preserve your competitive advantage and keep your property occupied.


The professionals at Real Property Management Steel City are here to help you. We can deliver the most precise rental market evaluations in Pueblo West and its neighboring areas because we have industry-exclusive data and knowledge. To learn more or to request a market analysis for your property, please Contact us online or phone 719-948-8155!

We are pledged to the letter and spirit of U.S. policy for the achievement of equal housing opportunity throughout the Nation. See Equal Housing Opportunity Statement for more information.

The Neighborly Done Right Promise

The Neighborly Done Right Promise ® delivered by Real Property Management, a proud Neighborly company

When it comes to finding the right property manager for your investment property, you want to know that they stand behind their work and get the job done right – the first time. At Real Property Management we have the expertise, technology, and systems to manage your property the right way. We work hard to optimize your return on investment while preserving your asset and giving you peace of mind. Our highly trained and skilled team works hard so you can be sure your property's management will be Done Right.

Canada excluded. Services performed by independently owned and operated franchises.

See Full Details