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Why Virtual Tours are a Must for Rental Property Owners

Real estate agent doing a virtual showing of a property using a tablet.As a Pueblo West rental property owner, you realize that marketing is essential to attracting the right renters. And if you haven’t implemented virtual tours yet, you’re missing out! Giving potential tenants the option to take virtual tours of your rental properties is a great way to show them what to expect before they arrive.

We’ll outline the benefits of virtual tours for your rental property marketing and explain why every property owner should use them.

Virtual Tour Basics

A virtual tour is a computer-generated walk-through of a rental property. Unlike photos, which show the property from the photographer’s angle, virtual tours provide a detailed look at each room.

Studies show that renters are interested in virtual tours of rental properties. Zumper’s results show that more than 70% of renters would be happy to rent an apartment without seeing it in person if they could check it out via a 3D virtual tour.

Types of Virtual Tours

Virtual tours offer an immersive experience for potential tenants to view your rental properties. They enable potential renters to experience the space and determine if it suits their needs without a physical visit.

There are three primary types of virtual tours: 360-degree virtual tours, 3D virtual tours, and virtual reality tours.

  1. 360 Virtual Tour. A 360 virtual tour consists of a single panoramic image created from multiple photographs. These tours let potential tenants view an entire room in one image and click and drag to explore. 360 virtual tours are simple and inexpensive to create, making them a great option for property managers just starting with virtual tours.
  2. 3D Virtual Tours are more immersive than 360 virtual tours. They let potential tenants walk through the property virtually as if they were physically present. These tours are generated by taking many photos of a rental property and assembling them with special software. Though it sounds complicated, numerous user-friendly tools and services can guide you through the process. Given the time and effort involved, three-dimensional virtual tours are typically used only by high-end rental properties.
  3. Virtual Reality Tour. The latest and most immersive virtual tour type is the virtual reality (VR) tour. These tours let potential tenants wear a VR headset and navigate the property as though they were walking through it. While VR tours are still uncommon, they are gaining popularity as VR technology becomes more accessible.

What are the benefits of virtual tours?

  • Convenience. Virtual tours significantly ease the traditional hassle of property tours. Potential renters can explore your rental properties from home or during their workday. This is particularly advantageous for out-of-state or international renters who struggle to arrange in-person tours.
  • 24/Hour Availability. Virtual tours can be accessed by potential tenants 24 hours a day, seven days a week. This means they can tour your rental properties at their own convenience, without scheduling around your availability. It’s an effective tool that offers them flexible viewing options.
  • Increased Engagement. Virtual tours have proven to enhance engagement. Websites with virtual tours keep potential residents engaged longer than those without.
  • Improved SEO. Beyond increased engagement, virtual tours can also enhance your rental property’s SEO. Google appreciates fresh content, and adding a virtual tour to your property listing is a great way to add new material and boost your search ranking.

How to Optimize Your Virtual Tours.

  • Quality Matters. Use clear, high-quality images and videos, and avoid using low-resolution or blurry photos. To give potential tenants a clear view of your rental properties, use high-quality virtual tour content.
  • Include a Call to Action. Incorporate a call to action (CTA) at the end of your virtual tour. A CTA is a prompt or button that encourages potential tenants to take the next step, like scheduling a showing or contacting you for more information. Including a CTA increases the likelihood that potential tenants will rent from you.

Virtual tours let potential tenants explore your rental properties without having to visit them physically. Real Property Management Steel City can support you in advertising your Pueblo West properties and enhancing your chances of finding great tenants. Contact us online or call 719-948-8155 today!

 

Originally Published on July 22, 2022

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